Huawei' s Mobile Newspaper Service application enables content anywhere.
Huawei, a leader in providing next-generation telecommunications network solutions for operators around the world, received the "Messaging Application: Consumer" award for its Mobile Newspaper Service (MNS) at the 2010 Global Messaging award ceremony, hosted by Informa Telecoms & Media and 160 Characters, a membership forum for the messaging industry. Huawei' s MNS application was recognized for successfully creating a user-friendly application that encourages consumers to enjoy content anywhere via messaging services.
The award was presented to the company with the best product or service that has most highly stimulated consumers to use mobile messaging. Huawei' s Mobile Newspaper Service enables carriers to send news and information in pictures, text, sound, and animation to subscribers through mobile phones. Working together with newspaper publishers, carriers are able to send daily news to subscribers using delivery channels including SMS (short message service), MMS (multimedia message service) and WAP. Huawei' s platform is fully customizable and has a strong reporting platform to provide operators and publishers with up-to-date insights on what is being consumed. Targeted advertising, based on the users' specified interests, is also available. With over 100 million paid subscribers – a rapidly growing number - this is proving to be a very popular and revenue generating service.
Mike Grenville of 160 Characters said of Huawei' s MNS, "It' s a great demonstration of a simple idea with great results. This is the kind of success we are all looking for!"
"This award highlights Huawei' s commitment to innovation in the field of mobile application. It encourages us to come up with more innovative services in the future that cater to consumer needs in the messaging industry. Our interactive MNS application promotes convergence between the telecom and media fields. We believe this innovation will bring more value and revenue to the entire value chain," said Dr. Tang Fei, Director of RCS (rich communication service) Product Line, Huawei.
More information about the awards can be found at: http://www.160characters.org/news.php?action=view&nid=2972
About Huawei MNS
Huawei messaging solutions have been selected by six of the top 10 operators and a total of 402 operators from 126 countries and areas worldwide. Huawei' s MNS application is a mobile VAS (Value Added Service) that enables operators to use mobile phones to send pictures, text, sound, and animation via wireless network technologies. MNS is one of the most innovative services to boost MMS revenue because it enables operators to send daily news to subscribers, thus allowing consumers easy access to information. Operators using MNS can also offer additional services and models to mobile advertisers.
About Informa Telecoms & Media
Informa Telecoms & Media is the leading provider of business intelligence and strategic marketing solutions to global telecoms and media markets. Driven by constant first-hand contact with the industry, their 90 analysts and researchers produce a range of intelligence services including news and analytical products, in depth market reports and datasets focused on technology, strategy and content. Informa Telecoms & Media also organizes 125 annual events, attended by more than 70,000 executives.
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